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A glut of vacant office space is dragging American downtowns into crisis. Over 1 billion square feet of office space sits empty. This is a generational opportunity for reinvention.
Production Potential is a deeply researched and visionary exploration of a new building typology—light, distributed, technically-advanced, and urban-integrated manufacturing. This book articulates a powerful transformation agenda. Through adaptive urbanism, vacant offices find a new purpose, civic heritage resurfaces, and downtowns are vitalized with a future-facing economic driver: the next generation of production.
Deep research, rich historical narrative, and an examination of contemporary development projects reveals challenges and critical success factors for urban-integrated advanced manufacturing. The Production Potential book includes perspectives on industrial transformation, architectural adaptation, product design, and public policy from the world’s leading scholars and practitioners: Mariana Mazzucato, Dan Hill, Matt Shafer, Jennifer Guarino, Dan Breznitz, Elisabeth Beck Reynolds, and James Carnes. It collects data, maps, diagrams, and archival images from the Production Potential installation at the Venice Biennale of Architecture 2025.
Production Potential is an indispensable text for architects, developers, and policymakers who are ready to shape the next chapter of American urbanism.
A glut of vacant office space is dragging American downtowns into crisis. Over 1 billion square feet of office space sits empty. This is a generational opportunity for reinvention.
Production Potential is a deeply researched and visionary exploration of a new building typology—light, distributed, technically-advanced, and urban-integrated manufacturing. This book articulates a powerful transformation agenda. Through adaptive urbanism, vacant offices find a new purpose, civic heritage resurfaces, and downtowns are vitalized with a future-facing economic driver: the next generation of production.
Deep research, rich historical narrative, and an examination of contemporary development projects reveals challenges and critical success factors for urban-integrated advanced manufacturing. The Production Potential book includes perspectives on industrial transformation, architectural adaptation, product design, and public policy from the world’s leading scholars and practitioners: Mariana Mazzucato, Dan Hill, Matt Shafer, Jennifer Guarino, Dan Breznitz, Elisabeth Beck Reynolds, and James Carnes. It collects data, maps, diagrams, and archival images from the Production Potential installation at the Venice Biennale of Architecture 2025.
Production Potential is an indispensable text for architects, developers, and policymakers who are ready to shape the next chapter of American urbanism.